Purrchase AI — Terms of Service

Last updated: March 9, 2026

Welcome to Purrchase AI ("the App"), a Shopify application provided by Luminow ("Company," "we," "us," or "our"). By installing, accessing, or using the App, you ("Merchant," "you," or "your") agree to be bound by these Terms of Service ("Terms").

1. Definitions

• "Released Parties" means Luminow and its founders, officers, directors, employees, agents, affiliates, successors, and assigns.
• "Service" means the Purrchase AI application, including all features, functionality, theme extensions, web pixel, and AI-generated content.
• "AI Content" means any images, GIFs, videos, or other media generated by artificial intelligence systems through the Service.
• "Your Data" means any data you provide to or through the Service, including product information, store data, and configuration settings.
• "Storefront Modifications" means any changes the App makes to your live storefront, including theme extension blocks, product metafields, and injected JavaScript.

2. Service Description

Purrchase AI is a Shopify application that generates AI-powered mascot try-on content for your products. The App provides:

• AI mascot image, GIF, and video generation using your product photos via Google's Gemini AI API
• A behavioral trigger engine ("Purr Trigger") for displaying mascot content to storefront visitors based on engagement signals
• A Web Pixel extension for anonymous storefront event tracking within Shopify's strict sandbox
• Conversion attribution analytics to measure mascot content impact on sales
• Product metafield publishing for storefront content delivery

3. Acceptance of Terms

By installing or using the App, you represent and warrant that you have the legal authority to bind yourself and your business to these Terms. If you do not agree to these Terms, you must not install or use the App.

4. Account and Access

Access to the App requires a valid Shopify store and successful OAuth authentication. You are responsible for maintaining the security of your Shopify account credentials. You must immediately notify us of any unauthorized use of your account. By installing, you authorize us to access your store data within the permissions (scopes) granted during installation, as described in our Privacy Policy.

5. Billing & Subscription

Purrchase AI offers the following subscription plans, all billed through Shopify's billing system:

• All paid plans include a 21-day free trial with up to 3 product try-ons during the trial period.
• All charges appear on your Shopify invoice and are billed every 30 days after the trial period ends.
• You may upgrade, downgrade, or cancel your plan at any time from the Shopify admin billing page. Downgrades take effect at the end of the current billing cycle.
• Refunds are handled in accordance with Shopify's billing policies.
• We reserve the right to change pricing with reasonable notice. Existing subscribers will be notified before changes take effect.
• Product try-on limits reset monthly on the billing cycle date. Unused try-ons do not carry over.

6. Storefront Modifications & Consent

By installing and enabling Purrchase AI, you consent to the following modifications to your live storefront:

• Theme app extension blocks: A product try-on block and optional cart celebration widget added to your theme via Shopify's app extension system. These blocks can be repositioned or disabled from the Shopify theme editor.
• Global JavaScript embed: The Purr Trigger engine (purr-trigger.js) is loaded on product pages to detect shopper engagement signals and trigger mascot display. This script monitors scroll behavior, mouse movement, click patterns, and tab visibility to determine optimal display timing.
• Product metafields: AI-generated mascot content URLs are stored as product metafields under the purrchase namespace. These persist until unpublished.
• Web Pixel: An analytics pixel is installed to track anonymous storefront events in Shopify's strict sandbox. The pixel respects your store's customer privacy consent settings.

7. Acceptable Use

You agree not to:

• Use the App to generate content that violates Shopify's Acceptable Use Policy
• Attempt to reverse-engineer, decompile, or extract the App's source code, AI models, or trigger algorithms
• Use generated content in a misleading way that misrepresents products to customers
• Abuse the generation service through automated bulk requests beyond your plan's limits
• Interfere with or disrupt the App's infrastructure or other merchants' use of the service
• Submit product images containing illegal, harmful, or objectionable content for AI generation
• Circumvent billing limits, usage tracking, or plan restrictions

8. AI-Generated Content Disclaimer

You acknowledge and agree that:

• AI systems may produce images that inaccurately represent your products (wrong proportions, colors, placement, or context)
• Generated mascot content may not be appropriate for all product categories or audiences
• AI generation quality varies based on input image quality, product type, and AI model behavior
• Generated videos and GIFs may contain visual artifacts or inconsistencies
• YOU ASSUME ALL RESPONSIBILITY for reviewing, approving, and publishing any AI-generated content to your storefront before it becomes visible to customers

Luminow is not responsible for any consequences arising from your use of AI-generated content, including customer complaints, regulatory penalties, intellectual property claims, loss of sales, reputation damage, or any other harm.

9. Intellectual Property

• Your content: You retain all rights to your product images and store data. By using the App, you grant us a limited license to process your product images through our AI pipeline solely to deliver the service.
• Generated content: AI-generated mascot images, GIFs, and videos created by the App are licensed to you for use in connection with your Shopify store. Usage rights depend on your subscription plan:
  • Moon & Earth plans: You may use generated content on your Shopify storefront. Social sharing is available on the Earth plan (with watermark).
  • Sun plan: You may use generated content on your storefront, for social media, advertising, and marketing materials without watermark.
• App IP: The App, its algorithms (including the Purr Trigger engine), user interface, web pixel, theme extensions, and documentation remain the intellectual property of Luminow.

We make no representations regarding the originality or copyright status of AI-generated content. You are solely responsible for ensuring your use of such content does not infringe any third-party rights.

10. Third-Party Services

The App uses Google's Gemini AI API for content generation. Your product images are transmitted to Google's servers for processing and are subject to Google's Privacy Policy and Gemini API Terms of Service. No customer personal information is sent to third-party services.

11. Data Processing

By using the App, you consent to the processing of Your Data, including:

• Transmission of product images to Google Gemini AI for content generation
• Collection of anonymous storefront visitor interactions via Web Pixel
• Cross-referencing order data with interaction records for conversion attribution
• Storage of hashed customer emails (SHA-256) for attribution analytics
• Writing product metafields and uploading files to Shopify CDN

See our Privacy Policy for full details on data handling, retention, and your rights.

12. Disclaimer of Warranties

13. Limitation of Liability

14. Data Loss & System Malfunction Disclaimer

15. Indemnification

You agree to indemnify, defend, and hold harmless the Released Parties from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

• Your use or misuse of the App
• Your violation of these Terms
• Your violation of any applicable law or regulation
• Your use, publication, or distribution of AI-generated content
• Your failure to disclose behavioral tracking or AI content to your customers as required by applicable law
• Any claims by your customers arising from mascot content or storefront behavior modifications
• Your failure to comply with data protection laws

This indemnification obligation shall survive the termination of these Terms.

16. No Guarantee of Results

Luminow does not guarantee any specific results from use of the App, including but not limited to:

• Increased conversion rates or sales
• Reduced cart abandonment
• Improved customer engagement metrics
• Any particular revenue or business outcome
• Accuracy of attribution analytics or ROI calculations

Past performance is not indicative of future results. Conversion impact depends on many factors outside our control, including product type, audience, pricing, and market conditions.

17. Service Availability

• We strive to maintain high availability but do not guarantee uninterrupted service. AI generation depends on Google Gemini API availability.
• Generation times vary based on content type (images are faster than videos) and API demand.
• We may perform maintenance with reasonable notice. Emergency maintenance may occur without prior notice.

18. Termination

• You may terminate your use of the App at any time by uninstalling it from your Shopify store.
• We may suspend or terminate your access if you violate these Terms or Shopify's policies.
• Upon termination, all your data is deleted in accordance with our Privacy Policy (within 48 hours).
• Generated content already published to your product metafields will remain until you remove it or the products are deleted.
• Sections relating to intellectual property, disclaimers, limitations of liability, indemnification, and governing law shall survive termination.

19. Force Majeure

Luminow shall not be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including but not limited to: acts of God, natural disasters, war, terrorism, riots, embargoes, fire, floods, strikes, failure of third-party services (including Shopify, Google Gemini API, or cloud infrastructure), internet outages, cyberattacks, pandemic, or epidemic.

20. Modifications to Service

Luminow reserves the right to modify, suspend, or discontinue the App (or any part thereof) at any time, with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of the App.

21. Severability

If any provision of these Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it enforceable while preserving its intent, and the remaining provisions shall continue in full force and effect.

22. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Luminow regarding the App and supersede all prior or contemporaneous communications, representations, or agreements, whether oral or written.

23. Waiver

The failure of Luminow to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of Luminow.

24. Assignment

You may not assign or transfer these Terms or your rights hereunder without our prior written consent. Luminow may assign these Terms without restriction.

25. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles. Any disputes arising from or related to these Terms or the App shall be resolved exclusively in the state or federal courts located in Delaware, and you consent to the personal jurisdiction of such courts.

26. Changes to These Terms

We reserve the right to modify these Terms at any time. If we make material changes, we will notify you through the App dashboard or email. Your continued use of the App after any changes constitutes acceptance of the modified Terms.

27. Contact

If you have any questions about these Terms, please contact us:

Luminow
Email: support@luminow.ai
Legal inquiries: legal@luminow.ai